The logistics industry has its own language, and if you're just getting started in ecommerce or in business in general, it's easy to feel overwhelmed by the number of technical terms that come up in every conversation.
This glossary brings together the most important concepts you should know to better understand how the supply chain works and to manage your business operations more efficiently.
Glossary of logistics and ecommerce terms
Warehouse and warehousing. Any business that sells physical products needs a place to store them while they wait to be sold and shipped to the buyer: that's a warehouse. The process of keeping those products organized inside it is known as warehousing, and it's the foundation on which much of the logistics operation is built.
B2B and B2C. In the world of commerce, there are two main models depending on who buys and who sells. B2B (Business to Business) describes all commercial transactions that occur between companies, without the end consumer participating directly. B2C (Business to Consumer) is the opposite model: businesses sell directly to the end consumer, and it's the most common model in ecommerce.
Benchmarking. The process of comparatively analyzing industry trends or the competition, with the goal of having a real reference point against which to evaluate your own business's performance.
Carrier and transport fleet. The carrier is the shipping company responsible for moving products from the warehouse or logistics center to the final destination; in the ecommerce context, they're also known as shipping companies. When that transport needs to move physically, it does so through a transport fleet: the set of vehicles, whether cars, trucks, or motorcycles, that the carrier uses to provide its services.
Logistics center. A related but broader concept than warehouse. It resembles a warehouse, but goes beyond the simple safekeeping of products: it also carries out other functions within the supply chain, such as order management, picking and packing, and dispatch.
Barcode. It's common to find this inside any warehouse or logistics center: that universal code made up of numbers and lines of varying thickness that identifies products and items. Its function is to speed up process automation and allow for better inventory control.
Bottleneck. When a logistics operation has frequent delays and errors, there are usually one or more bottlenecks behind it: any process or stage within the supply chain that slows it down or makes it less efficient.
Ecommerce. Electronic commerce is the buying and selling of products through digital platforms that require an internet connection. It can occur between businesses (B2B) or between businesses and end consumers (B2C), and it's the space where most of the terms in this glossary live.
FTL (Full Truckload). When it comes to moving large volumes of merchandise, there's FTL: a shipping method in which a truck transports a single load that occupies all or most of the available space, recommended when you need to move large volumes with short delivery times.
Fulfillment. The set of operations involved in processing a business's orders, from receiving inventory to storage, picking, packing, and shipping to the final destination. In ecommerce, fulfillment can be managed in-house or outsourced to a specialized provider.
Integration. When you connect an external system or software with your online store, you're building an integration. Integrations let you work with information in real time, such as orders, inventory, or shipping labels, without the need for manual intervention.
Inventory. The system for controlling and managing the flow of merchandise in a warehouse. Good inventory control minimizes unnecessary stock while still guaranteeing product availability when it's needed.
KPI (Key Performance Indicator). To find out whether a logistics operation is really working well, businesses use KPIs: quantifiable metrics that evaluate the performance of a business's processes and activities. In logistics, the most common KPIs measure delivery times, order error rate, and cost per shipment.
Reverse logistics and outsourced logistics (3PL). When a product goes back from the customer to the seller or manufacturer, that process is called reverse logistics, and it includes exchanges, returns, and reintegrating the product into inventory. It's different from outsourced logistics, which consists of hiring an external company (a logistics operator) to carry out some or all of a business's logistics operations, allowing it to reduce operating costs, increase productivity, and focus on growth.
LTL (Less-Than-Truckload). For smaller loads, there's LTL: a shipping method for loads that don't occupy an entire truck's worth of space, in which the carrier groups loads from different customers to optimize available space. It's recommended when delivery time isn't urgent.
M-commerce. Mobile Commerce is the branch of ecommerce that covers all transactions carried out through mobile devices, such as smartphones and tablets.
Logistics operator. The service provider responsible for administering and managing some or all areas of a business's supply chain. There are five types, from 1PL to 5PL, which differ based on their level of involvement in the client's operation.
Picking and packing. Inside a warehouse, two processes usually go hand in hand: picking, which is the collection of the different items that make up an order, and packing, which happens right after and consists of properly packing and protecting those products to ship them to the end customer.
Pallet. To move large volumes of cargo within a warehouse or distribution center, usually with forklifts, businesses use a pallet: a flat, sturdy structure on which products are stacked.
Inventory receiving. Before a product can be stored, it goes through inventory receiving: the process by which a warehouse or logistics center receives, counts, classifies, and inspects the products a client sends for storage and later dispatch.
S-commerce. Social Commerce is the branch of ecommerce that covers transactions carried out directly through social media platforms like Facebook, Instagram, and TikTok, as well as the role these platforms play in consumers' purchase decisions.
SKU and stock. To tell each product and its variants (size, color, model) apart, businesses use a SKU (Stock Keeping Unit): a unique, internal reference code that makes inventory control easier and reduces picking errors. And the products a business has available at any given time are simply known as stock.
Ecommerce store. The online store through which users can buy products without visiting a physical location; it can be built natively or through platforms like Shopify or WooCommerce.
Traceability. The ability to track a product from the moment it's manufactured until it reaches its final delivery point. In logistics, this is achieved through barcodes, RFID, and real-time tracking systems.
Last mile. The final stage of the delivery process: the stretch that goes from the distribution center to the end customer's hands. It's one of the most expensive and complex phases of the logistics chain, because it involves small volumes, urban areas, and variables like traffic and circulation restrictions. Last-mile quality has a direct impact on customer satisfaction and the likelihood of repeat purchases.
WMS (Warehouse Management System). The software that helps warehouses and logistics centers optimize and automate their operations: inventory receiving, strategic storage, order management, picking, packing, and shipping. Warehouses with a WMS in place tend to process orders faster and more accurately.
Conclusion
Understanding the language of logistics gives you an edge in making better operational decisions, communicating with suppliers and carriers, and spotting opportunities to improve your supply chain. If you want to dive deeper into any of these concepts, terms like fulfillment, outsourced logistics, and WMS have dedicated articles on the Envia.com blog, where you can also explore how to put them into practice in your business.